Product Film · 2025
Music video
Real models, real garments, an environment that rewrites itself between cuts.
Concept project — placeholder case study used to demonstrate the layout. Not delivered client work.
- Client
- CLIENT 01
- Year
- 2025
- Category
- Product Film
- Services
- Live Action, Generative AI, VFX
- Technologies
- Generative AI, Nuke, Flame
The challenge
One shoot day, one studio, and a campaign that needed to feel like it spanned four worlds.
Creative direction
The clothes stay literal and the world goes strange. Every environment change lands on a movement, never on a cut.
Production approach
Live action on a clean stage with tracked cameras, AI-generated environments developed to match the plate lighting, integrated in comp.
Breakdown
-
Live Action
Single-day studio shoot, motion-controlled passes for repeatable camera.
-
AI
Environment plates generated against the measured lighting of the stage, not the other way round.
-
VFX
Roto, light wrap and interactive shadow so the garments sit inside the world rather than on top of it.
- Direction—
- DOP—
- VFX Supervision—