Brand Campaign · 2025
CITY OF GLASS
A campaign world built once and deployed across film, print, OOH and social.
Concept project — placeholder case study used to demonstrate the layout. Not delivered client work.
- Client
- CLIENT 07
- Year
- 2025
- Category
- Brand Campaign
- Services
- Generative AI, CGI, VFX, Creative Direction
- Technologies
- Generative AI, Houdini, Nuke, Unreal Engine
The challenge
Forty-plus assets in five formats from one production, with a visual world consistent enough to be recognisable at three seconds.
Creative direction
One material — glass — pushed until it becomes architecture, weather and light. Every asset is a view of the same place.
Production approach
Hybrid: AI for world ideation and background generation, CGI for the hero structures that repeat across assets, VFX to unify.
Breakdown
-
AI
World-building and background plates under a fixed material and palette brief.
-
CGI
Hero architecture built once and reused at every format and crop.
-
VFX
Single grade and grain pipeline so film, print and OOH read as one campaign.
- Creative Direction—
- Art Direction—
- CG Supervision—