3D Animation · 2024
PAPER WEATHER
A tactile animated world where every material is folded, torn or pressed.
Concept project — placeholder case study used to demonstrate the layout. Not delivered client work.
Project
- Client
- CLIENT 12
- Year
- 2024
- Category
- 3D Animation
- Services
- 3D Animation, Motion Design, Art Direction
- Technologies
- Houdini, Cinema 4D, Redshift
Approach
The challenge
A brand platform for a category that usually defaults to clinical CGI, aimed at an audience that distrusts it.
Creative direction
Everything is made of paper and behaves like it. Handmade imperfection kept deliberately in frame.
Production approach
Full 3D with a cloth and crumple system tuned to real paper stock, lit like a tabletop set rather than a render.
Breakdown
-
3D
Procedural fold and tear system driven by scanned paper samples.
-
Look
Macro lighting with practical imperfection — dust, fibre, soft shadow falloff.
Gallery
Credits
- Art Direction—
- Animation—