Product Film · 2026
LIQUID HOUR
A serum in macro — surface tension, refraction and light, at a scale no lens can hold.
Concept project — placeholder case study used to demonstrate the layout. Not delivered client work.
- Client
- CLIENT 04
- Year
- 2026
- Category
- Product Film
- Services
- CGI, 3D Animation, Motion Design
- Technologies
- Houdini, Cinema 4D, Octane
The challenge
Show the texture of a product that behaves unpredictably on camera, with absolute consistency across fourteen market variants.
Creative direction
Slow, clinical, sensual. Black ground, one key light, one moving highlight. The product is the only warm thing in frame.
Production approach
Full CGI. Fluid simulation art-directed frame by frame; packaging rebuilt from print-ready artwork so every variant renders from one master scene.
Breakdown
-
CGI
Viscous fluid solver tuned to the real formulation, with cached sims reused across all variants.
-
Look
Sub-surface scattering and dispersion passes built for grading headroom rather than baked in.
-
Delivery
One master scene, fourteen automated variant renders, three aspect ratios each.
- Creative Direction—
- FX—
- Lighting & Look Dev—