Automotive · 2026
NOCTURNE
A vehicle launch film shot entirely inside a computer, in a city that does not exist.
Concept project — placeholder case study used to demonstrate the layout. Not delivered client work.
- Client
- CLIENT 03
- Year
- 2026
- Category
- Automotive
- Services
- Creative Direction, CGI, VFX, Generative AI
- Technologies
- Generative AI, Houdini, Redshift, Nuke
The challenge
A flagship launch with no physical car available before embargo, no location budget for a night shoot, and six weeks from brief to broadcast master.
Creative direction
One continuous nocturnal move through an invented city — wet asphalt, sodium light, no people. The car is never explained, only lit. Restraint over spectacle: a single camera language sustained for sixty seconds.
Production approach
Environments were developed in generative AI as art direction, then rebuilt in 3D for camera control and continuity. The vehicle stayed full CGI throughout for surface and geometry accuracy.
Breakdown
-
AI
Look development, environment ideation and lighting studies — 400+ frames narrowed to nine approved keys.
-
CGI
Vehicle build from CAD, full shader library, procedural wet-road and reflection system.
-
VFX
Volumetric haze, practical light wrap, lens character and final grade in a single comp script.
- Creative Direction—
- CG Supervision—
- Compositing—
- Colour—
- Sound Design—